An outside view of your product, before you decide what to change.
Before the call, we send you a one-page first read of your product: what we observed, and where we would look first. On the call, we go through it together and agree whether further work is worth doing. If it is not, we tell you.
A 30-minute video call with a senior product consultant. There is no fee.
Where a Direction Check
is useful.
Customers set the roadmap.
Whoever asked last gets built next, and each release makes the product harder to explain.
The market has moved.
New technology, new rules and new competitors have changed what people expect, and the product may not have kept up.
The product is harder to use than it was.
It now needs someone in the room to explain it, and new users leave before it makes sense to them.
Something has to change, and the first step is unclear.
Nobody on the team has the time, or the distance, to judge what comes first.
How it runs.
- 01
When you book
You answer three questions: which product, and where we can see it; what is holding the product back today; and who else decides on the budget. If the product sits behind a login, a link to a short screen recording is enough. The first read covers only what we can see, and says so.
- 02
Before the call
We review the product as your customers experience it, and what is published about it, then send you the first read. Calls are booked at least three days ahead, to leave time for that work.
- 03
On the call
We go through the first read with you, hear what it missed and the problems you are facing, and ask the questions an outsider would ask. Then we tell you where we could help.
- 04
After
If the work is a fit, the first step is a Clarity Sprint, scoped and priced with you before it starts. Booking commits you to nothing.
Questions.
Who should attend?
The person accountable for the product: a general manager, head of product, head of digital or founder. If someone else approves the budget, invite them or name them when you book, so a decision does not wait on a second meeting.
What does it cost?
There is no fee. Paid work begins only after you have agreed its scope and price.
When is the right time?
Before you commit to a redesign, a new build or a new supplier, while changing course still costs least. If the product does not yet have paying customers or people who rely on it, we are unlikely to be the right fit.
Confidentiality.
If you need a non-disclosure agreement, say so when you book. We will send our mutual NDA for signature before you share anything.
You can also write to us at team@boald.studio.
In 2018 and 2019 we designed Kiwi Wealth's investment app around one question it asked every new customer: what are you saving for? 75%+ finished onboarding.
Let's decide where your
product goes next.
A 30-minute video call, with a one-page first read of your product sent beforehand.